Business Case Project For Robo Airline Essay - 1538 Words

Abstract This paper is an outline of the business case project for Robo Airline. The paper shows the importance of a business case before undertaking any project worth some future returns. It looks at the Wellington town market gap and proposes a valid business case. The business case also puts forth the executive summary, the objectives and mission of the business case project and their importance. It also gives the project scope, project budget and timeline. Key words: executive summary, business case, project scope, budget, project time line, and assumptions. Introduction and Background A business case is an assessment of a prospective market opportunity, usually at the market level. A market opportunity is a lucrative, a lasting and quite a sizeable problem. A business case can be simply defined as an examination that is prepared at the product stage, and that leads to a go decision, or a no go decision, on whether a potential firm can lay down plans to venture into the market potential and hence solve the market problem(Brown, L. 2000). The company or the firm attempts to solve the market problem by providing a suitable product, capable to match the industry competition. The business case serves to simplify the understanding of investors. This is the business case for developing a new airline to take care of the diverse interests of passengers, investors, government personnel, tourists and visitors, and also business people. it has an objective to meet the